The GBG’s Strategy
Our goal is to be the respected voice for cross-sector land-based gambling, with social responsibility at the heart of everything that we do.
The GBG and it’s Members play a leading role in raising awareness of and the reputation of, land-based gambling sub sectors, whilst supporting the high street from further decline.
This common goal is underpinned by four strategic aims:
- To lead on raising Corporate Social Responsibility across the land- based sector and demonstrate how gambling premises can contribute to the wellbeing of communities and society
- To lead on holding government to account in developing robust evidence-based gambling regulation
- To be the industry point of contact for local regulators
- To be the innovative lead on technology to meet industry’s challenges.
This work is taken forward by GBG Members via different working Groups. The GBG Groups section provides more details. We keep the Strategy under regular review and scrutiny, adapting to meet new challenges and changes in the land-based sector.
Critical to achieving our goal is GBG’s regular engagement and partnership working with Government, the Gambling Commission, Local Licensing Authorities, Licensed Gambling Operators and the industry’s important supply and support networks.
If you have social responsibility at the heart of everything you do , then join GBG to be part of this partnership working and help raise the standards and the reputation of land-based gambling. Contact Us
The GBG’S Responsible Gambling Charter
GBG Members have committed to embed the core principles of the GBG’s Responsible Gambling Charter, which was launched in 2023 and more recently endorsed by the Institute of Licensing:
“The Institute of Licensing (IoL) is the professional body for licensing practitioners across the UK and one of the IoL’s areas of concern is the control of premises where regulated gambling takes place. The objectives of the IoL are for the benefit of the public and are concerned with the application of licensing laws to promote the prevention of crime and disorder and the protection of children and vulnerable people together with wider objectives.
The IoL is committed to partnership working, particularly in relation to the effective and proactive management of licensed premises. The IoL seeks to positively influence conversations and promote partnerships directly and indirectly related to licensing. The Responsible Gambling Charter produced by the Gambling Business Group is entirely consistent with the aims and objectives of the IoL and we are pleased to be able to add our support to its implementation by the Members of the Group.”
David Lucas, Vice Chair, Institute of Licensing.
The GBG reviews the Charter annually as a minimum. assisting Members in meeting the Charter’s Principles where required.