The GBG’s Goal and Strategic Aims

Our goal is to be the respected voice for the cross-sector land-based gambling industry, with social responsibility at the heart of everything that we do.
The GBG plays a leading role in raising awareness of and the reputation of, land-based gambling sub sectors, whilst supporting the high street from further decline.

Critical to achieving this goal are the activities of the GBG’s Groups in delivering our strategic aims:

  • To lead on raising Corporate Social Responsibility across the land- based sector and demonstrate how gambling premises can contribute to the wellbeing of communities and society
  • To lead on holding government to account in developing robust evidence-based gambling regulation
  • To be the industry point of contact for local regulators
  • To be the innovative lead on technology to meet industry’s challenges.

Information on the GBG’s workstreams supporting these strategic aims can be found on this website in the GBG Groups and the Industry Standards sections..

Underpinning these aims is GBG’s regular engagement and partnership working with Government, the Gambling Commission, Local Licensing Authorities, Licensed Gambling Operators and the industry’s important supply and support networks.

Contact Us

The GBG’S Responsible Gambling Charter

GBG Members have committed to embed the core principles of the GBG Responsible Gambling Charter, which was launched at ICE in 2023, by the then CEO of Gordon Moody.

“We all have our part to play in reducing gambling harm. Research, education, prevention and treatment are all essential in creating a safer environment for those who operate in the sector as well as their customers ensuring that those that need support have access to the right intervention, in the right place, at the right time.

Therefore, we are delighted to see organisations like the Gambling Business Group working proactively to go above and beyond with their approach to Responsible Gambling and the commitment to continuous improvement. We have reviewed the new GBG Responsible Gambling charter and as a result, we are very happy at Gordon Moody to support its contents.

Let’s tackle gambling addiction together.” Matthew Hickey, CEO, Gordon Moody

The GBG reviews the Charter annually as a minimum, assisting Members in meeting the Charter’s Principles where required.

The GBG’s Core Values

The GBG has at its heart a set of core values that guide and steer the organisation in its work.

  • The GBG is a group of all-inclusive like-minded socially responsible organisations and individuals.
  • The GBG actively supports and actively promotes responsible gambling and the protection of the vulnerable , as well as wider corporate social responsibility on the high street.
  • The GBG prides itself on maintaining constructive and free flowing relationships on all levels with the Gambling Commission, with key individuals in government, particularly in the DCMS and with local regulators.
  • The GBG will endeavour not to duplicate or replicate the activities of the traditional trade associations but will champion causes and address issues and challenges that reach across each of the land-based gambling sub-sectors, working in partnership with other organisations where appropriate and relevant.
  • The GBG will never negatively campaign against any segment or product in the gambling or hospitality sectors in Great Britain.
  • The long-term future and prosperity of the GBG Member Organisations and their employees remains as the purpose of the existence of the Gambling Business Group.
  •  The focus of the GBG’s efforts will always be determined by its membership. They may change over time but will include matters such as government policy on gambling, gambling regulation and legislation, industry reputation, social responsibilities, jobs and taxation.
  • The GBG is environmentally aware at all times and will continue to limit its environmental impact.











The Gambling Business Group (GBG) is a representation of gambling organisation members from all sectors of the UK Gambling Industry. We have a common goal of
being the respected voice for the cross-sector land-based gambling industry,
with social responsibility at the heart of everything that we do.