The GBG, formed in 2014, has an experienced and well-respected CEO at the helm in Peter Hannibal with over 40 years’ experience of working in the industry and GBG Chairman Steve Sharp who also has over 40 years industry career experience including with Gauselmann UK. Charlotte Meller, GBG’s General Manager has over 20 years of regulatory services policy experience in local and central government including working for the Gambling Commission for 9 years. Amanda Fry, Company Secretary has worked with Peter Hannibal for over 12 years and has over 40 years of PA/Secretarial experience.

We have a diverse and inclusive membership with all B2C and B2B sectors of the UK land-based gambling industry and associated industries represented, as well as on-line including:

AGCs, FECS Betting Bingo
Machines Suppliers Legal
Compliance Consultancy Finance


We have clear strategic aims but remain agile, adapting the strategy to meet new challenges and changes particularly to the land-based environment.

A range of Member groups are taking forward developments on cross sector topics such as responsible gambling, the reputation of land-based gambling, licensing and innovation.

At these meetings issues are debated, communication strategies are agreed and policy is delivered on the basis of robust debate and discussion from both professionals and operators. The GBG has a track record of being able to take all its members with it on key industry issues.

We work with and support other trade bodies where relevant and appropriate.


  • Be part of a more cohesive and coordinated cross sector voice engaging with Government and the national Regulator on land-based gambling issues.
  • Engage directly with local regulators. through our active partnership work with the Institute of Licensing, the professional body for local authority licensing officers.
  • Have a seat on our Member groups and contribute to the future of land based gambling where your voice will be heard.
  • Receive regular communications from GBG and be up to date on developments affecting your business.
  • Be part of the fact checking process to ensure the UK has robust evidence-based gambling policy development.
  • Have access to the GBG Technical Protocols and Operating Standards and contribute to the development of additional technical solutions to meet industry’s challenges.
  • Be part of an environmentally conscious, socially responsible trade body.

We are a not-for-profit trade representative body with a tiered approach to membership from individual to Group membership.

We are more than happy to arrange a call or a meeting to discuss your needs further with no obligation. Please get in touch via the form below.


The Gambling Business Group (GBG) is a representation of gambling organisation members from all sectors of the UK Gambling Industry. We have a common goal of
being the respected voice for the cross-sector land-based gambling industry,
with social responsibility at the heart of everything that we do.